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SEO Training

▶ Internet & Search Engine Basics

  • What is Internet Marketing ?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • How the search engine works ?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance
  • Latest Updates about SEO Algorithms

▶ Google WebMasters Tools

  • Adding a Site and Verification Process

▶ Configuration

  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links

▶ Traffic

  • Search Queries
  • Links to Site / Internal Links

▶ Optimization

  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords

▶ Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research

▶ On-Page Optimization (Onsite)

  • Basics of Website Designing / Development
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • HTML Basics for SEO
  • Importance of Domain Names
  • Website Structure and Navigation Menu Optimization
  • HTML Validation using W3C
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Statergy
  • Iframes / Frames effects on SEO
  • Image Tag Optimization
  • Footer Optimization
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Robot.txt File
  • Google SEO Guidelines

▶ Dynamic Website SEO

  • Difference between Dynamic and Static Sites
  • SEO for Wordpress (SEO Widgets)
  • SEO for Joomla (Joomla SEO Plugin)
  • SEO for Blogspot

▶ Off-Page Optimization (Offsite)

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Press Release Submission
  • Arcle Submissions
  • Video Submissions
  • Social Media Optimizatization Techniques (Basics)
  • RSS Feeds Submissions
  • Tracking the Links and Page Rank

▶ Reports and Management

  • Website Position Analysis
  • Introducton to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions

▶ PPC Marketing

  • Basics of PPC Advertising
  • Creating Campaigns in Google Adwords (For full course visit this page - PPC Training )

▶ Live SEO Project

  • All the concepts learned will be implemented in live seo project